KFC: Halal Trial
KFC to put halal on the menu for London trial
KFC is this week testing a number of halal restaurants at several locations in London.
Customers visiting outlets in locations including Upton Park, Bethnal Green and Tottenham Hale will be able to eat food products fully approved by the Halal Food Authority.
KFC vice-president of marketing Jennelle Tilling says: “We want to see how customers respond to the trial, to see if this is something that allows us to make our great tasting food available to a broader range of customers.”
Other outlets involved in the trial are located in Lea Bridge Road, Beckton, Edmonton, Hounslow West and Forest Gate.
KFC says the trial will be evaluated after a few months.
The company says that it will use its existing suppliers to stock its halal approved chicken. However, for customers who do not wish to eat halal, they will be able to visit another KFC store nearby that is not part of the trial.
Halal Food Authority president Masood Khawaja says it has worked closely with KFC “to accredit the usage of the HFA logo and symbol of approval on endorsed products”.
In March KFC launched an ad campaign to emphasise that its Original Recipe chicken on the bone is delivered fresh and freshly prepared in-store. The TV ad, created by Bartle Bogle Hegarty, was shot in an actual KFC kitchen in an attempt to change the brand’s image as a “fast food” chain.
Our Halal Trial
At KFC we listen to our customers – and the views of our customers help us to evolve the menu and choices we offer. For some time we have had requests to provide a halal offer in parts of the UK. As a result of this, we are running a halal trial in a small number of stores in the London area.
The stores taking part in the trial are:
* Lea Bridge Road – E10 7DN
* Beckton – E6 4LG
* Edmonton – N18 2XA
* Hounslow West – TW4 7DJ
* Upton Park – E13 0AR
* Forest Gate – E7 8BA
* Bethnal Green – E2 0AH
*Tottenham Hale – N17 9FR
We have worked with the Halal Food Authority to understand the requirements involved in supplying and producing halal approved products. We are delighted that the HFA have certified KFC’s products in these stores, and the store environments, as halal. Another key consideration for us was that we were able to ensure that the halal certified chicken would also meet the rigorous animal welfare standards we employ in the UK, and we consulted leading animal welfare groups about this. We are pleased to say that there will be no compromise to our welfare standards. We continue to insist that our poultry is stunned before slaughter and only buy high quality, Grade A, farm-assured chicken from trustworthy suppliers who are contractually required to meet or exceed all UK and EU legislation for quality and welfare, and this will not change. You will find that our food is just as tasty and finger lickin’ good as it has always been!
Frequently Asked Questions 1. Why have you decided to trial halal in these stores?
Feedback from consumers has indicated that there is significant demand for a halal offer from KFC. After conducting further research, we have decided to carry out a trial in a small number of stores in London.
2. How long will the trial last? The trial is likely to last for a number of months. We will evaluate both customer feedback and the commercial success of the trial to establish whether it is something we will continue with.
3. What does this mean for my store? What will change? There will be no change to the great taste of our products. ‘Halal’ is an Arabic word which simply means ‘permitted’ or ‘allowed’. For our chicken to be halal accredited, a blessing is read by an appropriate person at the point of slaughter – nothing else changes. However, because pork products are not halal, bacon will not be served in our halal trial stores.
4. How will I know which restaurants are halal and which are not? See the list of participating stores provided above. Our halal restaurants will also feature the HFA (Halal Food Authority) logo on the door.
5. Why have you chosen my store? We have chosen a small number of stores in London that are located within areas which we anticipate will have a high demand for a halal offer from KFC. However we are committed to offering our customers choice and there is a non-trial restaurant in close proximity. The restaurant manager will be able to provide you with the address details should you want them.
6. Who will supply your halal chicken for this trial? For our fresh Original Recipe chicken on the bone, we are buying from a reputable supplier who has been audited and accredited by the HFA to ensure that their systems and processes fully comply with halal requirements. We will continue to purchase only high quality, A-Grade farm assured chicken from the same leading suppliers used by Britain’s’ major retailers. All of our suppliers, whether halal or otherwise, are contractually required to meet or exceed all UK and EU legislation on welfare.
7. Does this mean your animal welfare standards have changed? No, not at all. We will always only purchase high quality, Grade A, farm assured chicken from the same leading suppliers used by Britain’s major retailers. We remain committed to the same animal welfare standards and will continue to insist that our poultry is stunned before slaughter. All of our suppliers are contractually required to meet or exceed all relevant UK and EU legislation.
8. Is KFC’s halal chicken stunned before slaughter? Absolutely, we insist that all of our poultry is stunned before slaughter. The only difference is that for us to achieve halal accreditation, a blessing must be read by an authorised person at the time of slaughter and we need to ensure that the poultry does not come into contact with non-halal meat at any point in the supply chain. These are small changes that do not compromise our current welfare standards in any way.
If you have further questions, please call our Customer Careline on 08457 532 532.